Rakuten Fashion is the Rakuten Group's online fashion retail service. Its catalog focuses on women's, men's, and children's apparel, with browsing by brand, shop, category, sale, ranking, and new arrivals. The site features shop news, brand pages, product collections, prices, and item listings. Search, member features, favorites, a shopping cart, and purchase guidance are also available. It is a dedicated fashion e-commerce service, not the general Rakuten marketplace homepage or the group's corporate site.