Rakuten Ichiba is a general online shopping marketplace for Japan operated by the Rakuten Group. The site provides product search and links for Rakuten membership registration and sign-in, along with browsing history, favorites, and order history. Its categories include fashion, food, drinks, daily necessities, cosmetics, appliances, computers and smartphones, sports, cars, furniture, pet supplies, and books. The homepage also features product rankings, shop and brand directories, sales, coupons, and Rakuten Points promotions. Shoppers can search across many participating stores. Prices, inventory, delivery, and seller terms vary by item and shop; individual product pages were not reviewed.