Tamahiyo (たまひよ)

Tamahiyo is a Japanese pregnancy and parenting information service operated by Benesse. Its guides are organized by pregnancy stage and a baby's age, with articles on trying to conceive, pregnancy and birth, expert-reviewed health information, weaning foods, birth preparation, costs and procedures, maternity hospitals, baby names, and product reviews. The site's media policy says doctors or specialists review medical information and that advertising is distinguished from editorial content. Public articles and a free app provide information matched to pregnancy days or a child's age. The brand also links to magazines and books, an online shop, and a separate online salon, which are related commercial offerings.

Key features

1. Guides for pregnancy, birth, and early parenting
2. Articles organized by pregnancy stage and baby age
3. Health information reviewed by specialists
4. Weaning foods, procedures, and maternity-hospital search
5. Free articles and app with separate paid brand services