This is GU’s official online store for Japan. The homepage switches between WOMEN, MEN, and KIDS・TEEN and offers categories such as pants, skirts, outerwear, T-shirts, shirts, knitwear, dresses, sweatshirts, loungewear, underwear, shoes, and accessories. It also features limited-time prices, markdown items, seasonal collections, and collaboration releases. Links lead to the GU app and StyleHint, an app for discovering outfit ideas. The site provides access to a membership card and purchase history, shopping cart, shopping guide, exchanges and returns, customer contact, and company information. The products, stock, and promotions shown may change over time.